According to the National Association of Realtors, 87% of home buyers find a house online before requesting a showing. This is a staggering statstic that reflects just how much the landscape of real estate has changed over the past few years. Every home seller should be aware of this important fact. Online photos are more important than ever before.
It's not enough anymore to show a picture of the front of your house, the backyard, the empty living room and a bedroom. Or worse yet, a cluttered room or distracting photo. Nothing shows you don't care about the marketing of your home more than a poorly taken photograph. But what type of picture really sells a home?
NOT THIS
OR THIS
A professional home stager knows how to work with your space so it will look good not only in person, but also in photos so buyers will actually come to your property. If they are turned off by the online photos, you've lost a potential buyer. Don't let that happen. Here are the same two rooms after being staged.
The rooms are now defined, look inviting, and will not turn buyers away. Strong colors can also be a deterrent to buyers. Staging will help tone down the colors and make them feel more inviting.
Don't list your property without reviewing your online photos and ensuring they show your property in the best possible way. It's an easily avoidable trap that can save you thousands of dollars.
This post is Part 3 in a series answering Why Hire a Professional Stager in Portland, Oregon?
Previous posts can be found here:
Why Hire a Professional Stager in Portland Oregon? I Watch HGTV! Part 1 in a Series
Why Hire a Professional Stager in Portland Oregon? I Already Decorated It! Part 2 in a Series
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You do such beautiful work. Great post.
David, love this angle for your series. Nice job showing your point.
Chrissie ~ Thanks!
Ginger ~ It becomes a more interesting question with more obvious answers the deeper the series gets.
David,
Great comparison with your use of Before & After shots! Every reason why sellers should only hire a professional stager when preparing their homes for the market!
David:
One of the most important aspects of selling a home, is getting Buyers to want to see it in the first place. The Staging/Photography relationship in marketing is the most critical. No matter how good an Agent thinks they are, if the home isn't presented favorably online, their range of buyers decreases dramatically.
Think of it as foot traffic, the more folks that come by and see a beautiful home online, the greater the possibility, they'll ask for a showing. The more showings, the more opportunities to sell. It's a game of numbers.
Andrew
"Maximize Your Online Curb Appeal" ™
Triad Real Estate Photography
David - Andrew must have liked his comment so much that he posted it twice (lol).
You've hit another home run with this one! I'm sure the homeowners were beyond happy!
Congratulations. Your post is being featured in the group Staging Before & After pictures.
Kathy
Michelle ~ These type of results are always great to look at. Thanks!
Andrew ~ Online Curb Appeal couldn't sum it up better! Appreciate you stopping by.
Kathy ~ Thanks for the feature! The homeowners were very pleased.
YOU ARE SO RIGHT DAVID! GREAT PHOTOS OF YOUR BEAUTIFUL WORK. THANKS FOR SHARING.