In the Portland, Oregon real estate market, we constantly find ourselves educating Realtors, property owners, investors, etc., about the impact and value of staging. Part of our job is to help potential clients understand why they should invest additional money just before they put their house on the market, and this is after they've typically spent thousands of dollars on such things as improvements, cosmetic fixes, and/or storage. If it looks good to them they believe it will surely look good to a buyer and it will sell quickly. Not always so!
The fact is, there are many similar analogies that may help potential clients unfamiliar with the impact of staging understand the enormous value that it brings to their properties.
You may have spent tens of thousands of dollars to earn a college degree, but you still must impress potential employers after graduation. Simply having the knowledge and degree is one thing, and yes, it cost a lot of money, but if you don't invest in yourself after graduation, wear the right outfit and sell yourself to your potential employers, you simply will not land the job. Similarly, just because you've put substantial money into preparing a property and you think it is worth the asking price, you must take the critical step of showing it as best as possible, or you are not maximizing your sale potential. And statistics prove that staged properties sell quicker and for more money. But that is a whole blog in and of itself.
This home sold two days after home staging
Could you imagine going on a first date with someone in your most comfortable outfit that you wear while lounging around the house? Although you are still the same person inside regardless of your outer appearance, you want to show others your best side so they can get to know you and don't get the wrong first impression. Likewise, first impressions are everything in real estate! If your property is not inviting or looking it's absolute best, many buyers will not see past the imperfections and will miss the potential in a property if it's not shown to them. Stagers show buyers the potential in a property.
As professional home stagers we increase the value of properties in ways that can be seen. It is our goal to make a $300k house look like a $500k house. Why? Buyers want to envision that they can have a lifestyle they dream of at a price point they can afford. If a buyer is looking at a house, chances are it is in their price range. They are also most likely looking at numerous other properties in the same price range, in the same area.
Sold for $220,000 (higher than asking) just 12 days after going on market.
Staging added value to this beautiful yet modest home.
Having a stager showcase your property is one of the smartest investments you can make. The most valuable asset most sellers own is their home, and it should be treated as such. And if you are selling your home, chances are you are buying another one. Ask yourself what you are looking for in a home and what is attracting you to certain properties. Your potential buyers are asking themselves the same questions about your property!
Synergy Staging presents a lifestyle your buyer desires so you can sell your home fast and for top dollar. Join the Realtors, Investors, Banks, and Homeowners who call Synergy Staging to make their properties irresistible and sell quickly! Read what our clients have said about their experience with our company.
Please call us at (503) 557-2244 for a free no obligation quote so we can help your home sell faster.