As we all know - this is an incredibly challenging real estate market and overall economy right now. Not only are sellers facing unprecedented hurdles in selling their homes, but even renting has become a challenge. Typically a slower sales market can result in a better rental market. That is not holding as true today, at least in Oregon.
Consider marketing your services not only to Realtors this holiday season, but to Property Management Companies as well.
Synergy Staging recently staged a home for sale *and* for rent. The owner was prepared to take whichever offer came first. They had been trying to rent it, and even at a reduced price, they were getting no offers. Once we staged the property the showings increased, and the home was rented within three weeks. Here are a couple of the Before & After photos.
I posted a blog about this property a few weeks ago when we first staged it. You can see more pictures and description of that project at this link.
One other home that we recently staged for sale is now being marketed as a rental property as well.
Just as home staging increases the property value and the sales price, the same thing holds true for the rental market. Although the furnishings may not remain in the property as long, this is another area where we should be offering our services.
In addition, this opens your work to an entirely new market of people who are not looking to purchase, but may be interested in interior redesign or purchasing inventory.
As more and more owners are having difficulty holding onto their properties and waiting for a sale, they are more willing to rent them until this downturn is reversed in some way. Contact your local Property Management Companies and see if they are working with any stagers.
*** UPDATE *** This home rented in less than three weeks after not getting any offers.
